Website optimization (SEO)
Search engines exist to help manage and organize massive amounts of information accessible over the Internet so that website visitors find exactly what they look for in the shortest amount of time and effort.
The leading search engines design unique and proprietary algorithms to rank, sort, and determine which websites deliver the most relevant content for any given keyword phrase. They constantly change their algorithms to discourage manipulation.
Since search engine algorithms are often a moving and invisible target, it is important to have a long-term, on-going search engine optimization campaign, using proven principles and best practices to ensure that your site continues to rank well.
SEO Consulting Services
inQbation™ provides progressive best practices SEO consulting services based on the latest research and discoveries of leading search engine algorithm trends. For example, it is reported that Google will demote websites with slower load time and promote websites faster load time. If two websites have basically the same content but one website loads faster then it would be the website that ranked first place and the slower website would rank second place. Little nuggets of insight like this is what helps us keep you ranking well.
Our SEO services include the following basic practices:
- Keyword consultation (consumer reseach, traffic estimation, competitive analysis)
- On page optimization (META tags, title tags, alt tags, naming conventions)
- Content development optimized for keyword phrases
- Link building (inbound & outbound)
- Reputation and trust management
- Social networking profiles, alternative blogs, social bookmarking
- Proprietary and experimental strategies
- Website analytics and reporting
