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Our SEO strategy includes a well-rounded, holistic approach that encompasses:

• Crawlability – how easy it is for search engine spiders and robots to get inside your website … to scan the words, photos and videos; and to index that information in its archives.
• Credibility – what other people, bloggers and webmasters have to say about you.  For example, the more references or citations to your website, the more credibility you have.  Links to your site from other reputable websites promote the reputation of your site.  Credibility also refers to honest Content that is meant to inform readers, not deceive search engines.
• Content – the actual words, pictures, links and data you have on your site.  One way search engines determine how relevant you are vis-à-vis a search it to study the Content on your website.
• Code - the extra emphasis you place on Content behind the scene. Among other things, it involves meta tags, title tags, headings, hyperlinks, bullet lists and other techniques to bring more attention to specific words.
• Conversation – social media. How many people have bookmarked you? How many have shared you on Facebook? How many have Tweeted about you? Is anybody buzzing about your website?
• Competition – how many other websites are doing the same thing you are doing?  The more competitors there are, the more difficult to rank on search engines.
• Conversion – the content within the description tag, which is appears on Google results page.  This information helps a person decide whether or not to click onto your site.
• Compliance – to web standards, accessibility for the visual and hearing impaired.

The ROI of SEO

The low-hanging fruit of SEO that produces the highest ROI includes:

1. Select the right keywords by focusing on the target audience outside-in perspective
2. Ensure that keywords are included in the page titles
3. Ensure that keywords are included in the page URLs and directory path
4. Ensure that keywords are included in the page headings
5. Ensure that keywords are included in the link text and navigation buttons

Based on our audits and SEO analysis of hundreds of past clients, 80% of all website lack these basic SEO fundamentals.  If you can just tackle the low-hanging fruit of SEO for every page of your website, you will easily out-perform your competitors.