Like some alien invasion, QRCodes have been showing up on everything from billboards to grave stones.
It’s almost as if some poltergeist entity has instructed businesses and marketers to plaster the black and white computer generated code on anything they can. They can be found in newspapers, magazines, business cards and even on cupcakes.
Why Businesses Are Using QR Codes
Over the last ten years the mobile phone has changed the way we interact. People are using their mobile devices to do anything from ordering movie tickets to doing their weekly grocery shopping. Businesses have an opportunity to reach an enormous market that has the ability to interact from anywhere and at anytime right from the palm of their hand. The QR Code can turn any ad or offline material into an online interactive experience for potential users and customers. Companies can expand their customer base without spending enormous amounts of money on fancy advertising campaigns and even increase their sales without building new stores or hiring more manpower.
Tesco, Korea’s leading grocery store, has implemented the use of QR Codes to boost their customer’s mobile shopping experience. The idea? Bring the store to the people.
According the latest surveys, QR Code use has doubled in Europe and a Chinese company, Sina Weebo has generated 300,000,000 QR Codes for their clients over the last year alone.
Why People Are Ignoring QR Codes
While the QR Code is a great tool to link offline content to an online experience, people simply aren’t interacting with them as often as marketers would like.
QR Codes are unattractive, meaningless, computer generated codes that offer no incentive for people to scan and are void of any visual design that people can relate to.
After all, QR Codes were originally designed in Japan by the Toyota subsidiary Denso Wave in 1994 with the goal of interacting with computers, not people.
Due to the QR Codes unappealing appearance, they are often placed in the corner of an ad as if to say, ” Don’t notice me and certainly don’t scan me”. The design or company logo which is the incentive to engage has nothing to do with the QR Code that offers the ability to do so.
Visualead Visual QR Codes – Making QR Codes Relevant To Brands And Attractive to Users .
Visualead is making QR Codes relevant to brands and attractive to consumers to interact with by turning any design itself into a Visual QR Code.
Taking a design that people recognize, love and trust and merging it with the QR Code that people know results in a more effective tool to boost customer engagement. Unlike the QR Code which offers no information as to where scanning will lead to, the Visual QR Code becomes part of the incentive to interact.
Design QR Codes Or Designing With QR Codes
The ability to quickly and seamlessly turn any design or part of one into a Visual QR Code without affecting the reliability of the QR turns what used to be a meaningless computer code into a creative, effective and interactive call to action.
Branding With QR Codes
When it comes to branding, Visual QR Codes allow for the design or logo of a company to be the point and trigger for engagement rather than a random computer code.
Create a Visual QR Code in 60 Seconds.
Design your Visual QR Code at Visualead and start giving people a reason to engage.
Please share your thoughts in the comments on Twitter, Google+, or Facebook where we are always listening.
In addition, to design your own visual QR Code and give any design the power of a QR, click here.