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The constant growth found in social media and blogging sites has created a huge impact on brands and the way they market and promote themselves. As per one study, 60% of consumers researching for products using multiple online sources come to know about some specific brands or retailer only through the help of different popular social media sites. This is because many of these brands are often the part of number of discussions going on social networking sites like the Facebook, LinkedIn, Twitter, MySpace, Google Plus and the number of blogs. The social media does affect the number of brands present over these sites. The impacts on brands can be summed up in the following three ways:
The product ratings and reviews: The products ratings and reviews, which you see in the social media sites, have changed a lot. Before the advent of social media, the product rating and reviews were only seen in the field of publishing. Though these publishers still exist and cater the product reviews, however, you can now find these things appearing in social media sites as well. In a survey when consumers were asked to name any kind of product or service information which they liked the most, 63% of respondents voted for consumer ratings while 62% chose for consumer reviews. An important point worth noting now is that in social media, the products reviews do not appear on any retailer’s website. You can now see the consumers are now seen relying more on these reviews appearing on social media rather than referring the old traditional sources, which certainly proves that brands are affected by social driven ratings.s
The consumer experiences become public: In social media sites you will find, a majority of brand conversations are generally based on a customer experience. Hence, around 61% of active social media users generally recognize a number of experiences they had pertaining to different products or services over these platforms and are seen applauding these brands. However, only 25% users were seen turning malicious about any product or services while writing about some brand related experiences. Certainly, these good or bad experiences posted by a number of social media users about different products or services do affect the reputation of brands.
The constant innovation: The social media and blogging are also seen getting affected the way the brands market. There are many top and recognized consumer and retails brands were build using the formula of Madison Avenue, which comprised of creating a well-defined brand message and proclaiming these messages through the mass-market advertising. This could be a good approach; however, the modern marketer should also engage consumers on social media sites like Facebook, Twitter, Google Plus, and other blogging platforms since you can see a large number of consumers present over these platforms. So the marketers need to live with innovation on a constant basis creating and engaging content for social networking site users to communicate with and consume.
You can now understand how the brands are affected by a great deal with these three things as discussed above in this article. So if certain brands feel that they are not affected by social media, they should realize that they are affected the above three ways.

About the author: Margaret is a blogger by profession. She loves writing on autos and technology. Beside this she is fond of modern books. She recently bought a sports car. These days she is busy in writing an article on surround sound systems.