Web design

• Business Analysis & Consulting

• Search Engine Optimization (SEO)

• Web Design & Strategy

• Web Applications Development

• Social Networking & Marketing

Business Analysis & Consulting

We are, first and foremost, entrepreneurs and business owners ourselves. We know first-hand what it takes to plan, launch, develop and grow businesses. As analysts and consultants, we strive to understand your:

• Business and marketing niche
• Key performance indicators (KPIs)
• Targeted customer segments
• Competitive environment & marketplace

Once we know and understand these variables, we can make better recommendations and offer more effective strategies to achieve your goals and objectives.

Search engine optimization (SEO)

A great looking website is significantly more valuable when you can get found online at Google, Bing and Yahoo using the keyword phrases that your targeted audience uses to find you. (See our YouTube video on “How to get found on Google.”)

We are expert SEO consultants. We have been living, breathing and obsessing over search engine marketing for well over 10 years. We know and understand the world of SEO, SEM, PPC and affiliate marketing. We know about KPIs, conversion rates and bounce rates. A high bounce rate, by the way, is not necessarily a bad thing.

We also love web analytics and offer free SEO tools to help you assess progress … because in the words of the late, great, management consulting guru, Peter Drucker, “You cannot manage what you do not measure.”

The bottom line is that inQbation™ delivers search engine friendly websites out-of-the-box and we proactively work with you from the start to conduct a keyword analysis in order to bake in your most important keywords from the very beginning of the web design process. SEO should not be an after-thought … it should be engineered into the blueprints and architecture of your website from day one.

Our goal is to ignite your website traffic and catapult your rankings to new heights.

Web Design & Strategy

A lot goes into web design. First, we have to understand your customer and targeted audience segments.  Then, we use psychographics to align colors and shapes with that of web visitor expectations and demand. Next, we must understand your organizational goals and objectives so that we can build effective calls to action in order to achieve the desired response.

When it comes to design, we offer the following services:

• Brand development and corporate identity
• Web design and usability testing
• Section 508 compliance and accessible design
• Graphic and logo design
• 3D Flash animation
• Call to action buttons and graphics
• Video story-boarding and editing
• Professional photography and executive portraits
• Stock photography research
• Needs analysis and discovery tools

In addition, we like to offer multiple designers to develop unique website concepts so that you have a variety of perspectives and design options to choose from.

Web Applications Development

While most people choose inQbation™ because of our design, we also have very strong development resources.  Our web development services include:

• Needs analysis and requirements specifications development
• Database and process modeling
• Relational database development and implementation
• Object-oriented programming and design
• Ruby on Rails, PHP, Ajax, Javascript, XML, HTML, CSS
• Content management systems (CMS)
• E-commerce systems, storefronts, payment gateways, secure checkout

Beauty with brains, as we like to call it … because we are definitely a left-brain / right-brain shop. 

Social Networking & Marketing

Web 2.0, user generated content (UCG), social bookmarking, social book-marketing, blogs, Facebook, Twitter, YouTube, Digg, Delicious, yada yada yada.  We’re all about leveraging the power of social media to acquire the critical mass necessary to reach the tipping point.  We firmly believe in the 80/20 rule where 20% of the companies earn 80% of the profits and the remaining 80% of the companies scramble for the crumbs.

We stay on top of web trends and are voracious readers of industry rags like Techcrunch, Mashable, Lifehacker, Technorati and All Things Digital.  We are tech-savvy, web-savvy business professionals and work hard to embrace new technologies in order to become more collaborative and participatory.

Are you ready to ignite your performance?

Contact Blake Newman now to discuss your needs.