MGenerally speaking, the 7 drivers of traffic to a website are:

Tools

Information

Entertainment

Community

Commerce

Communication

Education

Some site are able to drive huge traffic and remain popular by leveraging only one of these drivers while others strive to leverage all 7 levers.

If you want to drive more traffic to your site, try to leverage all 7 drivers of traffic.

According to Alexa.com, an Amazon company that ranks the most popular websites on the Internet, the most popular websites in the United States include:

Rank

Website

Driver

1 Google.com Tool, Information, Entertainment, Education, Commerce
2 Facebook.com Tool, Entertainment, Community, Communication
3 YouTube.com Entertainment, Education, Community
4 Yahoo.com Tool, Information, Entertainment, Education, Commerce
5 Amazon.com Tool, Information, Education, Commerce
6 Linkedin.com Tool, Community, Communication
7 Wikipedia.org Information, Education
8 Twitter.com Tool, Community, Communication, Entertainment
9 eBay.com Tool, Commerce
10 Craigslist.org Tool, Commerce, Community, Communication