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Defending your reputation

WASHINGTON DC – SEO expert

Have you ever discovered an unflattering article about you, your company or your product?  Perhaps it was legitimate and justified or maybe it was outright slander, libel and defamation.  Regardless, maintaining an untarnished online reputation is just as important as maintaining a high credit score.

When inQbation™, a Washington DC based online marketing firm with SEO experts, defends a reptuation, we typically perform the following tasks:

1. Contact the editor of the website where the negative content lives and ask them to remove it.
2. If the information online is false, misleading, malicious, defamatory or otherwise slanderous, consider filing a Cease and Desist Order in the jurisdiction where the website is hosted.
3. Determine what keyword phrases are important to defend.  It could be a person’s name, a company name, a brand name or a product.
4. Create as many social media profiles as you can on sites like:
   1. Linkedin
   2. Biznik
   3. Twitter
   4. Facebook
   5. Crunchbase
   6. Photo.net
   7. Yelp
   8. Amazon
   9. Mugglespace
   10. Bebo
5. Make sure those important keyword phrases are in the social media profile, preferably within the first and last name or in an prominent field.
6. Create a blog on as many instant free blogging platforms such as:
   1. www.blogger.com
   2. www.wordpress.com
   3. www.thoughts.com
   4. www.blog.com
   5. www.livejournal.com
   6. www.blogabond.com
   7. www.edublogs.org
   8. www.xanga.com
   9. www.weebly.com
   10. www.vox.com
7. Make sure you name your blog after the keyword that is important to you.
8. Make frequent blog posts that feature your keywords in the subject lines, tags, titles and throughout the article.
9. Gather a team of bloggers and webmaster.  See if you could interest them in writing about you, your company or your product and ask them to link to your social media profiles and blogs using your keyword phrase in the anchor text or link text of these inbound backlinks.  You can find them on various sites such as:
   1. Craigslist.com
   2. SEOQ.com
   3. oDesk.com
   4. FreelanceSwitch.com
   5. Freelancer.com
   6. iFreelance.com
   7. Guru.com
   8. elance.com
   9. Bloggers.com
   10. BlogWorldExpo.com
10. Reinforce these social media profiles, blogs and links posts with tweets and online bookmarks (Delicious.com).

Unless your keyword phrase is extraordinarily competitive, you should be able to own the first page of Google within about 4-6 weeks.