Hollywood jumps into action and leverages elements of social media, citizen participation, and citizen engagement to take on gun violence, gun control, and the National Rifle Association (NRA). Somewhat ironic in that many claim that Hollywood is actually one of the causes of and inspiration for gun violence. Check out these messages from Demand A Plan:
Mayors Against Illegal Guns (MAIG) YouTube Channel
In July 2012 Mayors Against Illegal Guns partnered with survivors of recent mass shootings — including Aurora, Tuscon and Virginia Tech — and the families of the victims to launch www.DemandAPlan.org. They have leveraged Hollywood and Social media to get the word out.