I work with a lot of doctors and dentists, for example, and they tend to use these highly clinical medical terms.  When they blog and write web content, it is always too high-level.  The words that they often use does not match with the search terms that their targeted audience would most likely use in a Google search to find a new doctor or dentist in their area.

I have discovered that Craigslist is a brilliant method and tool for keyword discovery.  It doesn’t work for all professions or services categories, but it certainly works for web design and SEO.

This is how you do it…

Step 1 : Go to Craigslist and click on a densely populated city like NYC.

Step 2: Enter a high level, broad term that describes your profession

Step 3: Select the pull-down that relates best to you

Step 4: Click seach and study the results

I did this recently for the following search criteria: Los Angeles Craigslist > WordPress > All Gigs.  I discovered the language that people are using to find companies like mine:

• Wordpress knowledge
• Graphic designer
• WordPress tutor
• Web Designer
• Web Developer for WordPress
• Wordpress Site
• Wordpress – Portfolio
• Code Geek
• Wordpress Designer
• Wordpress Guru
• Wordpress assistant
• Wordpress, CSS, PHP Expert
• Wordpress & Javascript Developer
• Experienced Wordpress plugin PHP developer
• Wordpress experts
• WordPress Genius

The list goes on and on.  See if you can find creative ways to listen to your targeted audience and discover the keywords that they use to describe you, your company and your services.

WASHINGTON DC – SEO expert

Have you ever discovered an unflattering article about you, your company or your product?  Perhaps it was legitimate and justified or maybe it was outright slander, libel and defamation.  Regardless, maintaining an untarnished online reputation is just as important as maintaining a high credit score.

When inQbation™, a Washington DC based online marketing firm with SEO experts, defends a reptuation, we typically perform the following tasks:

1. Contact the editor of the website where the negative content lives and ask them to remove it.
2. If the information online is false, misleading, malicious, defamatory or otherwise slanderous, consider filing a Cease and Desist Order in the jurisdiction where the website is hosted.
3. Determine what keyword phrases are important to defend.  It could be a person’s name, a company name, a brand name or a product.
4. Create as many social media profiles as you can on sites like:
   1. Linkedin
   2. Biznik
   3. Twitter
   4. Facebook
   5. Crunchbase
   6. Photo.net
   7. Yelp
   8. Amazon
   9. Mugglespace
   10. Bebo
5. Make sure those important keyword phrases are in the social media profile, preferably within the first and last name or in an prominent field.
6. Create a blog on as many instant free blogging platforms such as:
   1. www.blogger.com
   2. www.wordpress.com
   3. www.thoughts.com
   4. www.blog.com
   5. www.livejournal.com
   6. www.blogabond.com
   7. www.edublogs.org
   8. www.xanga.com
   9. www.weebly.com
   10. www.vox.com
7. Make sure you name your blog after the keyword that is important to you.
8. Make frequent blog posts that feature your keywords in the subject lines, tags, titles and throughout the article.
9. Gather a team of bloggers and webmaster.  See if you could interest them in writing about you, your company or your product and ask them to link to your social media profiles and blogs using your keyword phrase in the anchor text or link text of these inbound backlinks.  You can find them on various sites such as:
   1. Craigslist.com
   2. SEOQ.com
   3. oDesk.com
   4. FreelanceSwitch.com
   5. Freelancer.com
   6. iFreelance.com
   7. Guru.com
   8. elance.com
   9. Bloggers.com
   10. BlogWorldExpo.com
10. Reinforce these social media profiles, blogs and links posts with tweets and online bookmarks (Delicious.com).

Unless your keyword phrase is extraordinarily competitive, you should be able to own the first page of Google within about 4-6 weeks.

The Federal Funding Accountability and Transparency Act (FFATA) of 2006, full text of the Transparency Act ( ), required that the Office of Management and Budget establish a single searchable website, accessible to the public at no cost to access, to include for each Federal award: the name of the entity receiving the award; the amount of the award; information on the award including transaction type, funding agency, etc; the location of the entity receiving the award; a unique identifier of the entity receiving the award. USAspending.gov was first launched in December 2007 to fulfill these requirements.

WASHINGTON DC – inQbation is thrilled to present the twitter background for SEO Quotient.  We believe that an effective Social Media Marketing Strategy starts with branding, which means that your username and Twitter background should match as closely as possible to your website so that when people land on your social media profile they feel a sense of familiarity.  This helps to reinforce the brand and make it look more genuine, authentic and official.

Designing Twitter backgrounds is easy.  If you would like to start branding your social media profiles, please contact us.

One of the most important reasons to use social media marketing for business is to pull visitors into your website from where they hang out online. Twitter is a great example. Some people are addicted to Twitter. They actually hang out on Twitter and use Twitter more than they use Google or Facebook. In fact, if you are looking for real-time results, what people are actually talking about and buzzing about right now in a live environment, Twitter is probably the number one place to be.

But, the problem is that it takes time and we are all short of that. So, a very time-efficient way of reaching out or performing social outreach on sites like Twitter is to push your news, blog and web content out to Twitter and hope that people find your Tweets and then click back to your website, thereby drawing more people in.

One of the best tools out there for feeding your Twitter profile is TwitterFeed.  It’s quick, easy and relatively secure. 

NOTE: Sometimes, when you use third party sites to feed your twitter, it gets hacked or hijacked by spammers.  So, if you start noticing a lot of your own Tweets that you don’t recognize or that you are following a bunch of new people that you don’t recognize, it is a good sign that your Twitter feed has been hacked.  You will want to change your password and find another vehicle for feeding your Twitter.

Step 1: Create your account on TwitterFeed

Step 2: Define your feeds

1. Create the feed
2. Assign a name so you know the source of the information
3. Specify the RSS.  With WordPress, it is simply your domain.com/feed/
4. Test the feed to make sure it is working



5. Authenticate your Twitter account

Step 3: Monitor the results