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Why Is Your Business Avoiding Social Media?
In an age where social media consumes many of our lives, I’m still a little confounded when I come across some small businesses that have little or no social media presence. For many of these businesses, it may not be … Read more
Ready Player One: Advergaming in a Social Landscape
Marketing channels have become extremely diverse in the age of the web. Email marketing is sort of the grandfather of advertising on the web, and the landscape has since grown into a morass of social sharing via Facebook, Twitter and … Read more
Social Media Campaign Should be at Forefront of Game Plan
Just as a coach and his or her team put together a game plan before each and every contest, your company’s strategy should be reviewed regularly to see if something is amiss. With that being said, where in your online … Read more
Can Your Company Improve Its Social Media Presence in 2012?
With the New Year about ready to descend on the business world, has your small business got its social media game face on? As more and more customers turn to the Internet for their browsing and purchasing options, it behooves … Read more
SEO is for the Reader
Contrary to popular belief, the world of Search Engine Optimization does not solely involve satisfying Google’s ‘algorithm robots’. SEO is all about giving the reader a great search experience. Good SEO is about delivering long-lasting results that benefit users by … Read more
The 4 Advantages of Social Media Marketing v. Traditional Marketing
As a small business owner, you know the value of marketing. Without a strong marketing campaign, it can be hard to keep your books in the black. However, you’ve also probably found that traditional marketing campaigns (radio ads, TV ads, … Read more
LinkedIn Benefits for Employers
LinkedIn has over 100 million members in over 200 countries as of March 2011 and is the leading professional networking site. It is not only useful for professionals around the world to connect to each other on a central site, … Read more
Using YouTube to Benefit Your Business
YouTube has become all the rage as a central place to post videos for hundreds of millions of people all over the world to view. Videos can be posted on YouTube simply by creating an account, and with the right … Read more
Top 5 Business Benefits of Marketing through Twitter
Last time I discussed how to market through Facebook, and this time micro-blogging sensation Twitter is the hot internet marketing topic to be discussed. Twitter is a high speed way to leverage your business to market to a larger audience … Read more
How to leverage social media, social marketing
WASHINGTON, DC – We are reaching a noise stage in the social media realm where there is just too much information, too many choices and too much chatter. In an attempt to both clarify and contribute to the chatter, these would … Read more
Government Agencies on Facebook Twitter
Government needs policy on Facebook and Twitter As the number of Facebook pages and Twitter accounts begin to proliferate across government agencies, policy needs to be developed for best practices to observe laws and regulations on privacy and records management, … Read more
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