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5 Popular Software as a Service Cloud Offerings
Cloud computing is more than using a third party server provider for content hosting. Many people think of Amazon or an Amazon alternative when they think of the cloud. Though those are true clouds, they aren’t the only type of … Read more
Design Shift: The Web Becomes More End User Focused
In an age where people’s attention spans are about as long as a television commercial break (Hey, hey! Pay attention! This is only the first sentence!), companies are finding it increasingly necessary to create interactive websites that engage their current … Read more
Increased Social Interaction For Mobile Future
The 4G network is still hot n’ fresh from the oven, but it’s only the first step on the road to the future for mobile. Signs point to increased fluidity and synthesis of mobile operating systems/devices. What does that mean? … Read more
Mobile World Congress 2012 Wows the World
Barcelona was recently host to the 2012 Mobile World Congress, an exposition where manufacturers of all things related to mobile computing and devices gather to showcase their newest innovations. While there is no disputing the fact that the highlights of … Read more
Ready Player One: Advergaming in a Social Landscape
Marketing channels have become extremely diverse in the age of the web. Email marketing is sort of the grandfather of advertising on the web, and the landscape has since grown into a morass of social sharing via Facebook, Twitter and … Read more
The Touch Generation
When’s the last time you pressed a button? You probably press buttons all day, but do you ever get the feeling that you’re pressing less of them? That’s because you probably are. Touch screens have moved to the forefront of … Read more
Does Slower Mean Dead?
With the recent news of drastic cuts that the USPS is making—cutting more than half of their mail processing centers and losing 28,000 employees—in order to avoid bankruptcy, a bright light is shining on the Internet and the irrevocable changes … Read more
SEOing the Shopping Season
Cyber Monday is rising to incredible prominence in the landscape of the American retail economy. This presents a salient confluence of the two core tenets most important to SEO: the Internet, and shopping. How relevant are the two, you ask? … Read more
Investigating Google, Verbatim
Google’s Verbatim update will make searching for specific terms easier, but what does that mean for SEO, PPC, and online marketers? In a previous life (read: last month), users could enter in search queries linking words with a ‘+’ operator … Read more
Locations Matter
When designing a website for your company, there are all sorts of things to take into consideration. Is there an appropriate amount of content? Is the site easy to navigate? Is it aesthetically pleasing? Do all of the links work? … Read more
Viral Marketing Experts: College Students
Marketing and PR professionals regularly pay good money to participate in seminars, webinars and conferences geared towards unlocking the secrets of viral marketing. Each year, thousands of books and articles are published with no doubt helpful tips on tapping into … Read more
Tech after Jobs
The loss of Steve Jobs sent a shockwave through the tech world—not only did Apple lose its pioneering leader, but the industry lost a champion for using technology as a tool to encourage and advance creativity for the average computer … Read more
Openbook: How Facebook’s Open Graph will open the web for 750+ million users
Facebook’s latest iteration of their Open Graph platform was announced at this year’s F8 conference, revealing one of the ways the company plans to keep its users actively engaged on its website. By providing a unified, updated API, Open Graph … Read more
About the User
Just as form follows function has guided generations of architects in designing magnificent structures, Panda, Google’s latest search update, is channeling good content to user’s eyes. Likewise, web substance likely to waste a searcher’s time is increasingly being kicked to … Read more
The 4 Advantages of Social Media Marketing v. Traditional Marketing
As a small business owner, you know the value of marketing. Without a strong marketing campaign, it can be hard to keep your books in the black. However, you’ve also probably found that traditional marketing campaigns (radio ads, TV ads, … Read more
LinkedIn Benefits for Employers
LinkedIn has over 100 million members in over 200 countries as of March 2011 and is the leading professional networking site. It is not only useful for professionals around the world to connect to each other on a central site, … Read more
Using YouTube to Benefit Your Business
YouTube has become all the rage as a central place to post videos for hundreds of millions of people all over the world to view. Videos can be posted on YouTube simply by creating an account, and with the right … Read more
Top 5 Business Benefits of Marketing through Twitter
Last time I discussed how to market through Facebook, and this time micro-blogging sensation Twitter is the hot internet marketing topic to be discussed. Twitter is a high speed way to leverage your business to market to a larger audience … Read more
How to drive traffic to your site
Presumably … if you own or operate a website, you want visitors. The more the merrier, right? So, how do we get more people to visit our website? inQbation launched a new website in June 2010 called SEO Quotient under … Read more
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