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Design Shift: The Web Becomes More End User Focused

Posted on by Joseph

In an age where people’s attention spans are about as long as a television commercial break (Hey, hey! Pay attention! This is only the first sentence!), companies are finding it increasingly necessary to create interactive websites that engage their current … Read more »

Mobile World Congress 2012 Wows the World

Posted on by Joseph

Barcelona was recently host to the 2012 Mobile World Congress, an exposition where manufacturers of all things related to mobile computing and devices gather to showcase their newest innovations. While there is no disputing the fact that the highlights of … Read more »

Ready Player One: Advergaming in a Social Landscape

Posted on by Joseph

Marketing channels have become extremely diverse in the age of the web. Email marketing is sort of the grandfather of advertising on the web, and the landscape has since grown into a morass of social sharing via Facebook, Twitter and … Read more »

How to Brand a Campaign using Facebook Timeline

How to Create a Successful Facebook Campaign

Posted on by Amanda

How to: Create a Successful Facebook Campaign Everything you do to advertise your company, business, organization, services, etc. can be absolutely FREE, unless of course you decide to offer a prize.  But, If you believe that the return on.. market research, … Read more »

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Viral Marketing Experts: College Students

Marketing and PR professionals regularly pay good money to participate in seminars, webinars and conferences geared towards unlocking the secrets of viral marketing. Each year, thousands of books and articles are published with no doubt helpful tips on tapping into … Read more »

Openbook: How Facebook’s Open Graph will open the web for 750+ million users

Facebook’s latest iteration of their Open Graph platform was announced at this year’s F8 conference, revealing one of the ways the company plans to keep its users actively engaged on its website. By providing a unified, updated API, Open Graph … Read more »

Online Integration

The efficacy and viability of charter schools is still being debated, but developments of technology in education are bringing more attention to charter schools and their teaching techniques—particularly the use of emerging technologies and online learning. Mashable’s recent article about … Read more »

The Marketing Mix and SEO

Posted on by Joseph

Search engine optimization (SEO) and marketing go hand in hand. The spokes of the marketing wheel are made up of four key elements – product, price, place, and promotion – that are also known as the marketing mix. While several … Read more »

The 4 Advantages of Social Media Marketing v. Traditional Marketing

As a small business owner, you know the value of marketing. Without a strong marketing campaign, it can be hard to keep your books in the black. However, you’ve also probably found that traditional marketing campaigns (radio ads, TV ads, … Read more »

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Social media marketing: How to market through Facebook

Posted on by admin

People spend more time on Facebook than they do on Google.  Yet, when they are on Facebook, they are constantly exposed to advertisements.  Unlike Google, Facebook ads are relevant to your profile, your interests, your occupation, your education, and the … Read more »

How to import your blog posts on your Facebook page

Wondering how to integrate your blog articles on your Facebook page? The following method not only allows you to import your blog posts on Facebook, but also automates the process of publishing your news articles on your Facebook page and … Read more »

Facebook Share vs. Facebook Like

Facebook share and Facebook like are different but effective ways to share websites content on Facebook. Like and Share functionality seem to be similar, but they are used for different purposes. Facebook Share This is the original way to share … Read more »

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The CIT building is also home to George Mason University (GMU) executive programs and the Northern Virginia Technology Council.

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